AIR in G is the Rural Touring Scheme for Gloucestershire. We offer financial and practical support to individuals or organisations who wish to host performances at their local village hall, community centre or school.
Since AIR in G opened its doors for business in 2001, audiences in more than 90 communities across the County have been able to enjoy – on their doorstep and at a very affordable price – more than 800 performances of high calibre entertainment they’d normally have to travel some distance to experience. The financial safety net and advice offered by AIR in G has helped local promoters gain valuable experience and confidence in marketing and hosting many kinds of events and the impact on the quality of life in participating villages has been tangible.
AIR in G is the only organisation offering this type of community service within Gloucestershire and is proud to be an Arts Council England National Portfolio Organisation.
Every May we produce a ‘menu’ of events – at least twenty exciting and diverse performances from which our volunteer village Promoters can choose. They then send in a simple application form and we proceed to liaise with the various artists to organise a working timetable. When all dates are secure we produce a publicity leaflet which is distributed throughout the County to promote the season – pleasingly many events sell-out.
At one particular performance two couples, who had not previously met before, found themselves at the same table. They began to talk at the interval and ended up sharing a few jokes and a bottle of wine. At the end of the night they exchanged addresses only to discover they had been living next door to one another for eight years without meeting! Community events really do bring people together.
Past performances have included puppetry, circus, comedy, drama and many different forms of music.
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